The Hush Post | 8:32 pm | Two-minute read
Exclusive deals on e-retail platforms like Amazon and Flipkart will no longer be available beginning today. American e-retail giants Amazon and Filpkart have suffered a major blow in India. The Indian government has refused to extend the date for implementation of the new rules for online sale. The new norms came into effect from Friday.
The Commerce ministry took this step after domestic retailers opposed the heavy discounts given by Amazon and Flipkart.
The new norms prohibit the online retailers from mandating any company to sell its products exclusively on its platform. In the new policy, the Commerce Ministry also noted that the online retail firms will not directly or indirectly influence sale price of goods and services and will maintain level playing field. These new rules will benefit domestic retailers, especially, the smaller businessmen.
Amazon can no longer sell on Amazon.in through Cloudtail India, which was one of the largest sellers on the platform. This is because Cloudtail India itself is a joint venture company between Amazon.com and Catamaran Ventures.
Both Amazon.in and Flipkart have to comply with these rules. The outcome of this move is that several products that were once easily available on these platforms are no longer as easily available.
For example, the Huawei Mate 20 Pro, which was sold on Amazon.in as an exclusive, is no longer available for purchase. Similarly, the LG V40 ThinQ, which was also launched in India as an Amazon.in exclusive, is no longer available either.