The Hush Post | 6:43 pm | One-minute read |
The holy month of Ramzan has started. And what is concerning the Indian Muslims this time around is that RoohAfza is not available in the market. Reason: Muslims in India are used to breaking their fast, Iftaar, in the evenings with snacks, fruits, dates and RoohAfza.
— Anisa Draboo (@Drabooanisa) May 7, 2019
@RoohAfzaIndia Why is there no RoohAfza in the market? It's not even available online!
— Ashfaq Malik (@ashfakmalik) May 6, 2019
The famous sherbet is missing from the store shelves these summers. RoohAfza is made by Hamdard Laboratories and is not available since the last for four to five months. Also, it is not available at online stores either.
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No no no! For God's sake tell me it's fake news! I'm hearing rumors that the great summer drink of Rooh Afza is not to be seen this summer in many cities! Oh, I hope it's not shutting down! Once I went to a Rooh Afza plant and recorded its entire making! Here's the link to that beloved story! http://www.thedelhiwalla.com/2012/08/30/city-food-rooh-afza-shahjahanabad/ #roohafza #paradise
Reports say that an ongoing dispute between the family members of the sherbet manufacturer has led to the shortage. It is learnt that the dispute is over the chair of Chief Mutawalli (equivalent to CEO) of Hamdard. Abdul Majeed is currently the Chief Mutawalli. Abdul’s position has been challenged by his cousin Hammad Ahmed. Hammad has claimed rightful inheritance over the company and has even moved the court.
Hamdard founder Hakim Hafiz Abdul Majeed’s grandson Abdul Majeet, it is believed, is in a conflict with his cousin Hammad Ahmed. This is taking its toll on the business. Speculation is rife that the 450,000 retailers who stock the popular indigenous drink are in a panic because its maximum sales take place during iftari or the breaking of the fast. Production has been stopped since last November.
Abdul and Hammad are great-grandsons of Hakeem Hafiz Abdul Majeed, the Unani medicine practitioner who founded the company in old Delhi in 1907.
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Follow: @puranidilliwaley The Partition of Rooh Afza: Established in 1906 by Hakeem Abdul Majeed, Hamdard (meaning "Sympathizer") was a Yunani medicine shop in Delhi's Lal Kuan Bazaar. Around 1907-1908, Hakeem Majeed launched a non alcohoalic medicinal concentrate called 'Rooh Afza' (Soul Enhancer) to combat Delhi's hot loo winds. Packaged in glass bottles with the iconic label by Delhi artist Mirza Noor Ahmad, Rooh Afza contained a perfect mix of fruits, vegetables, herbs and roots all infused in a sugar syrup. It is said that the first consumers were so mesmerized by the taste of this ambrosial drink that over a hundred bottles were sold in a few hours. What started as a medicinal drink became popular as a delicious summer drink all over Delhi. To meet the rising demands, Hakeem Abdul Majeed started to mass produce Rooh Afza at a factory in Ghaziabad, just outside Delhi. Soon this drink became one of the most iconic delicacies of Delhi along with Nihari and Bedami poori. By 1947, Rooh Afza was found in every kitchen in Delhi and most of the places in the United Provinces. With the September riots of 1947, Delhi's Muslims started to flee their homes and started to take refuge in the refugee camps built in Purana Qila and Jama Masjid. Many families were torn apart, as one part opted for Pakistan and the other chose to stay behind. Hamdard was no exception. In 1948, one part of the Hamdard family headed by Said migrated to Karachi in the new state of Pakistan. Hamdard Pakistan was started from scratch in a two room rented space. The magic of Rooh Afza worked, and in no time Hamdard Pakistan became very successful. The creation of Bangladesh in 1971 resulted in a final partition when Hamdard Pakistan gave birth to Hamdard Bangladesh. Courtesy: @thesingingsingh #puranidilliwaley #1947partition #olddelhi #delhiarchives #britishlibrary #roohafza #beverages #foodporn #stories
The company also owns traditional medicine brands such as Safi, Cinkara, Masturin and Joshina.
Hamdard laboratories said that the production has restarted and RoohAfza will be available in the marked in the next 15-20 days. For the Muslim who love RoohAfza, the month of Ramzan will be over by then.