Saffron party’s general secretary Kailash Vijaybargiya pitches for original nomenclature in Indian languages for film industries
The Hush Post: After changing the names of various cities of the country, now the ruling Bharatiya Janata Party (BJP) wants to also rename Bollywood, a synonym for the Hindi film industry coined on the lines of Hollywood.
Kailash Vijayvargiya, a general secretary in the BJP has pitched for original nomenclature in the Indian languages for the film industry, a report said.
“A couple of days ago, I met with renowned director Subhash Ghai who told me, quite in the course of a conversation, that the term ‘Bollywood’ now used to refer to the Hindi film industry was a derogatory reference coined by foreign media, and that we should discourage its use. He said that it made it seem as though we were a pale copy of Hollywood, whereas we had pioneers like Dadasaheb Phalke and renowned filmmakers like Satyajit Ray and others. This hurts our self-respect,” Vijavargiya was quoted as saying.
The report said that while Vijayvargiya didn’t offer a substitute name for the industry, he said he is writing to Information and Broadcasting Minister Rajyavardhan Rathore to exert his influence to make sure that the use of the word ‘Bollywood’ and its regional variants ‘Kollywood’, ‘Mollywood’, etc., be discouraged. Instead, they should be referred to with the name of the language in which they produce films. He also did not explain quite how Rathore could achieve that.
“In 1998, the then NDA (National Democratic Alliance) government under Atalji (former prime minister Atal Behari Vajpayee) conferred industry status on the Indian film industry, and freed it from the shackles of the mafia and its illegal finances. Now, institutional finance is available to make films, and the change is showing in terms of the clean-up that has happened. This NDA government could also contribute to the change in the way the industry is named, something that will reflect self-respect and pride,” Vijayvargiya was reported as having said.