The Hush Post: Famous Hollywood actor and James Bond protagonist Pierce Brosnan has stated that he was cheated by the pan masala company Pan Bahar.
In a written reply to the Delhi State Tobacco Control Cell, the Hollywood actor has stated that “he was cheated by the company as the latter did not disclose the hazardous nature of the product and other terms and conditions of the contract of advertisement.”
Additional Director (Health) S K Arora has stated that as per Pierce Brosnan’s reply to the legal notice, the actor has also said that his agreement with the company was over and he was ready to extend all kinds of support and cooperation to the Delhi State Tobacco Control Cell against such campaigns.
“He has given an undertaking in writing that he would never assist any company with regard to promotion of such products or other such harmful products in future,” Arora added.
After his appearance in a surrogate advertisement of Pan Bahar a pan masala brand, Hollywood actor Pierce Brosnan was issued a show cause notice by the Delhi Government. The State Government had asked Brosnan and the pan masala group why appropriate punitive action should not be initiated against its directors and office-bearers in its notice.
To this Brosnan has sent in an official reply saying that he was “cheated” by the company.
The official appealed to all celebrities and mass media agencies to not indulge in surrogate advertisements of tobacco in the name of pan masala, tea, ilaichi or other goods as these are prohibited under the Cigarettes and Other Tobacco Products Act (COTPA), 2003.
“Celebrities must realise their responsibility towards society, especially youngsters who treat them like God and follow them blindly. Such advertisements influence the minds of youngsters adversely,” he said.
The Cigarette and Other Tobacco Product Act, 2003 bans all kinds of direct and indirect advertisements of tobacco products.