Kerala Tourism reaches North Indian cities to entice tourists

The Hush Post| 12:54 pm |one-minute-read

Kerala Tourism has embarked on an ambitious marketing campaign in 2019. A partnership meet was held in Ludhiana recently to entice more and more visitors to the South Indian state. A series of partnership meets have also been planned in February in cities like Chandigarh, Delhi, Jaipur, Bengaluru, Hyderabad, Kolkata, Visakhapatnam and Chennai. It will end on February 28 in Madurai.

With the inauguration of the Kannur international airport, Kerala has become the only state in India to have four international airports. The new airport hopes to establish Malabar, which shares boundaries with Coorg, Coimbatore and Mysore, with distant places. Kannur is now being portrayed as a favoured tourist destination.

Earlier this year, Kerala tourism had bagged four national tourism awards including the one for the ‘most responsible tourism project’.

In the last few months, the state has produced several environmentally engaging and eco-friendly ventures. India’s first biodiversity museum has been opened on the outskirts of Thiruvananthapuram. This museum, that was once a boathouse, is now home to the state’s first ‘science on sphere’ system.

The Jatayu Earth Centre was inaugurated earlier in August which showcases giant statue of Jatayu which is 200 feet long, 150 feet wide and 70 feet in height. The destination is situated right in the centre of the south Kerala tourist spots.

“It is our mission to peg Kerala as a soul stirring travel experience. Nishagandhi Dance Festival, would be held in the capital city soon. Many other festivals have been planned for the rest of the year,” said Rani George, IAS, Secretary (Tourism), Govt of Kerala.

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