The Hush Post|12:30pm|1-min-read
In the wake of #MeToo allegations, the Tata group of companies has terminated its contract with its brand consultant Suhel Seth.
Seth is chief executive of consultancy firm Counselage. “Counselage’s contract with Tata Sons will end on November 30, 2018,” said a Tata Sons spokesperson. According to a news report, the company decided to prematurely end the contract giving a month’s notice. The company had stopped engaging with Counselage since the allegations emerged, the report said.
Seth, socialite and marketing consultant was a frequent guest on TV news channels. He would often ridicule opponents on talk shows. He is accused of sexual harassment by over six women. These include journalist Mandakini Gahlot, writer Ira Trivedi, filmmaker Natashja Rathore and model Diandra Soares. They shared details of alleged sexual assault by Seth on their Twitter handles or Facebook accounts.
55-year-old Seth’s first steps to fame began with his career in the advertising world where he got in touch with celebrity consultants. This led his brand marketing company Counselage to bigger names like Coca-Cola, Jet Airways, Delhi government and Tata.
He played an important role in rebuilding the Tata brand after its infamous 2016 management crisis.