The Hush Post: The government has issued an advisory asking TV channels not to air condom advertisements which might be ‘indecent and inappropriate for viewing by children.’ In order to ensure this, the ministry has asked channels to broadcast them during night hours. As per the advisory, the information and broadcasting (I&B) ministry said that condom ads should only be aired between 10 pm and 6 am to avoid exposure to children and to ensure “strict adherence to the provisions contained in the Cable Television Networks Rules, 1994.” According to the ministry, some channels carry condoms advert repeatedly which are indecent especially for children.
“In view of the above, all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/ inappropriate for viewing by children,” the I&B ministry advisory said.
Advertising Standard Council of India had received many complaints on the content of condom ads. Our consumer complaints council, on examination, discovered that such ads meant for adults and were not considered good viewing for the children. The main issue was with the timing of the advertisements,” said Shweta Purandare, secretary general, ASCI. However, according to the Economic Times, Rohit Ohri, group chairman at advertising agency FCB India, said I&B ministry’s move is a “misguided reform.” He said that it is triggered by the Sunny Leone ad for Manforce condom. “If one ad is bad, it does not mean you apply the same rule for all.”