The Hush Post: Hero Cycles is all set to launch its new bicycle on June 1.
A company statement said that it is committed to deliver what it’s chairman-cum-managing director (CMD) Pankaj Munjal has promised, which is to launch one of the cheapest bicycles in the country.
The new Roadster concept features technologically specific solutions designed by Hero’s Manchester-based Global Design Centre (HGD). “Any attempt to produce cheaper duplicates, will be met with severe legal consequences for competitors, and their associated spare part manufacturers,” read the statement.
Munjal said, “The mass bicycle segment needed technological touches to solve problems unique to travel across Indian roads and dirt trails. We have been studying these problems for quite some time and realized that the everyday user requires a utility vehicle that is able to carry great loads and withstand inclement weather without compromising convenience and ride quality. We will be using state-of-the-art material and parts that will be available to the mass user at virtually subsidized rates. Also, our new roadster will not be a rehash of the old model. It will be an entirely new product, built from ground up, developed with alternate materials that are remarkably durable but light-weight.”
He also added: “Hero’s upgraded Roadster will have a technologically advanced steel frame that will enable 50% higher load carrying capacity, while reducing weight on the ride. A thoroughly researched new geometry promises to refine the ride quality without compromising on quality. There will also be chemically treated rust-free parts that increase the longevity and utility of the bike in adverse weather conditions, according to the manufacturer.”