Where others failed, Reliance’s ‘Super App’ set to create India’s own WeChat business model

THE Hush Post| 06:40 pm | 2-min-read

Mukesh Ambani, Chairman and MD at Reliance Industries is actively working towards launching online-to-offline retail plans. It would reportedly provide over 100 services on a single platform to users.

This “super app” will be a new e-commerce platform that would pose tough competition to RIL’s rivalries like Snapdeal, Flipkart, Amazon, Paytm, and Hike. According to experts, this ‘Super App’ aims at creating India’s own WeChat model.

While mostly others have failed to replicate WeChat model, Reliance experts expect Jio to be able to score on its 300 million+ new mobile phone users.

Whether it is Paytm, Hike or any other platform, all reportedly wanted to create WeChat in the country but failed in the process and later dropped the idea.

Somehow experts think that Ambani-led firm has the potential to replicate WeChat.

Reliance Jio “super app” will facilitate e-commerce, online bookings and payments, all at a single place.

According to Mukesh Ambani, the new platform aims at transforming the lives of 3 crore merchants across the country. The latest technology would provide businessmen an opportunity to run their large enterprises and e-commerce work with ease.

The company has fulfilled all requirements to back up to their plan.The company is taking numerous initiatives to strengthen its O2O platform.

Early this month, RIL started withdrawing its lifestyle and fashion products from their rival marketplaces like Amazon and Flipkart. The step is largely to ensure the exclusivity of their brands and products.

Last year, Ambani had said that he sees its biggest growth opportunity in creating a hybrid, online-to-offline new commerce platform as it aims to redefine retail in India.

also,Softbank is reportedly planning to invest approx. $2-3 billion in Ambani’s Reliance Jio. Moreover, if the plans go as per plan, Reliance just might do what WeChat has done in China.

Reliance would launch the WeChat model which is still a dream to most of the companies in the country.


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