Finally, ads to intrude WatsApp from 2020

The Hush Post | 7:16 pm | Two-minute read |

In a bid to monetize WatsApp, Facebook will soon bring ads to the messaging platform. Facebook has announced that ads will intrude the popular messaging platform by 2020. The ads will begin from the Status page.

Unlike in YouTube, Facebook and Instagram, subscribers of the popular messaging tool don’t see any ads getting in the way of their conversations or newsfeeds. And what’s more, the tool is completely free.

However, with the advent of the ads, the chat experience will soon change.

This was revealed during the Facebook Marketing Summit at the Rotterdam which showcased how ads will appear on WhatsApp in the Status feature.

The advertisements will be popping up on the “Status” section of the tool and will start rolling out next year. It will be similar to how the paid content is shown through Instagram Stories.

“WhatsApp will bring Stories Ads in its status product in 2020,” tweeted Olivier Ponteville who attended the conference this week.

WhatsApp Vice President Chris Daniels had last year stated that that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app. This will be the primary monetisation mode for the messaging platform, he said.

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

BETA CHANNEL TESTING ON

WhatsApp has been testing and developing a number of features in its beta channel for Android 2.18.305. This includes the Dark Mode, in-app browsing, a reverse image search, group privacy settings, frequently forwarded message restriction to name some.

While most of these features are under development, some of them are enabled in the beta program.

Once all the testing is done, WhatsApp will begin the rollout on the stable channel.

Facebook’s native advertising system will power the advertisements. The ads would be aimed at helping users understand and participate in businesses using the messaging app.

Notably, Facebook CEO Mark Zuckerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

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