The Hush Post: Amidst the Facebook privacy scandal, a new social networking platform has announced its entry into the lucrative Indian market. Dubbed ‘Hello’, it has been developed by the founders of ‘Orkut’, which was a social media platform owned and operated by Google.
Having lost out to competitor Facebook, Orkut ceased operations in 2014. The platform was very popular in Brazil and India.
Set up by Orkut Buyukkokten, who was the founder of Orkut as well, ‘Hello’ aims to create positive, meaningful and authentic connections between users based on sustained social engagement.
“If you look at social media today, it has isolated people instead of bringing them closer. It has become more about broadcasting than sharing. We need a fresh start. Hello is built around interest-based communities where users with same interests can connect, leading to true connections,” Buyukkokten said.
The ‘Hello’ app has been made available for download on the App Store and on Google Play as well.
Bidding to be ‘safer’ than Facebook, Hello “does not have to sell user data to generate revenue and does not share user info with third party apps,” said Buyukkokten. “When a user signs up, they are asked about five things that they are passionate about and then get recommendations that are non-intrusive. We also ensure that every advertiser has a profile on Hello (for greater accountability),” he further said.
“We started in Brazil in July 2016. About 35,000 users were a part of our beta testing in the Indian market. Orkut was huge in India and I’m delighted to say Hello to India once again,” he said. After India, the company plans to expand into countries like the United States, France and Germany.